Roxanne Andrews, the founder of POISED COSMETICS graced me with her time and allowed me to ask her a few questions. As much as I would have loved getting her on camera, her response to my questions surely gives off a lot of warmth and a clear indication of what type of person she is.

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What is POISED COSMETICS all about?

POISED Cosmetics was established in March 2016 with the goal of “affordable luxury” in mind. It boasts a line of 18 chic nail polish colours, a Colour Protective Top Coat and a Ridge Treatment Base Coat (this stuff is amazing!!)

POISED’s goal is to provide you with salon quality, safe and cruelty-free nail polish without having to compromise on quality, durability and affordability.

The high gloss formula is long lasting, chip resistant, 5-free, not tested on animals and is proudly made in SA!

How did the name come about?

Why POISED? I wish for each and every woman, including myself, to strive towards the definition of POISED. My desire is for women to feel confident, beautiful, powerful, ambitious, feminine, graceful … POISED! So, I felt POISED Cosmetics would be most fitting for my brand.

Was this something you always wanted to do?

YES! I knew this was definitely the industry for me. I never knew how I should execute it though, trying everything from health and skincare to makeup artistry to beginning a small salon… till the year of 2014, I knew exactly what my purpose in the industry would be.

Before starting your brand, what were you doing?

Before POISED, I landed an amazing job at local skincare brand, SalonCare, where I gained plenty knowledge of manufacturing, marketing, packaging and design.

I have my ex-Boss to thank for opening my mind to the world of cosmetic manufacturing and the rise of local cosmetics.

What inspires you?

Colour! Colour everywhere! Fashion, textiles and fabric too. Great design and art are compelling too. Successful entrepreneurs of all trades are the most inspiring… we can all learn a thing or two from each other!


What upsets you?

This may sound completely insane, but skew labels/printing on any sort of packaging is my absolute worst! It eats me everytime, CRINGE!

Why do you think people would or should love your brand?

Apart from being Made in SA ;)… I firmly believe that women feel beautifully unique and confident when wearing my brand.

I wish for POISED to become a community (#PoisedSquad) of women from all backgrounds and beliefs to feel a sense of belonging, an uplifting sisterhood and encouragement.

Colour can often speak more than words. It’s a way to express ourselves without even having to say a word! I feel if I associate my brand not only with professional quality, affordability and great design, but with the way a woman longs to feel; women and young girls alike will form a bond with POISED and never let go.

Meet Roxanne Andrews


How would your best friend or family describe you?

My friends and family will without a doubt describe me as a “Goal-Getter”, I believe only if I’m completely passionate about something though.

I’m definitely the encourager, the listener, the supporter, the helper.

How do you handle criticism?

Criticism, when constructive, is a “get up & go” lesson. It’s a chance to reflect, improve and move forward.

Here’s two of my most favourite quotes regarding criticism; remember this – always!

“If you listen to constructive criticism, you will be at home among the wise.” – Proverbs 15:31

“A strong woman accepts both compliments and criticism graciously, knowing that it takes both sun and rain for a flower to grow.” – unknown

If you were stranded on a deserted island, what three things would you have and why?

My fabulous nail tech! Yes, I know this isn’t a “thing”, but I literally cannot live without my nails!! (@iam_lordofnails on instagram)

Insect repellent!!!! I’m PETRIFIED of anything that flies or crawls… Eeek!

My iPhone… oh wait, I wouldn’t be stranded then! 

What are you most proud of?

I’m completely overwhelmed with how far I’ve come; having started from nothing but an idea, plenty research and a goal to succeed… 8 months and 18 colours!!

All praise to God! 

What is your favourite type of music?

I love music! R’nB, Hip Hop, House … oh and “Old Skool” never gets old J “Are you dancing…?” Lol

If you could travel anywhere, where would you go and why?

Greece, for the warm waters and TANNING.

Dubai, New York and UK for the shopping.

Italy for the views, the pasta and the vino.

Abu Dhabi for the food, middle eastern food is my absolute fave!

The list goes on and on and on, should I continue!? 😉

What would you want your tombstone to say?

“God is within her, she will not fall.” – Psalm 46:5

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I am definitely more interested in her brand now that I know more about the heart and soul behind it.

Give Poised Cosmetics a FOLLOW on instagram and a LIKE on Facebook.